The Chinese character ai (爱), meaning love, is the keyword for China's Qixi Festival. This traditional festival has a history of around 2,000 years and originates from the romantic tale of Niulang and Zhinu (Cowherd and Weaver Maid).

The festival is also known as Double Seventh Festival as it is celebrated on the seventh day of the seventh month in the Chinese lunar calendar, usually in August. This year, it falls on Aug. 4. Let's find out more about its romantic history and unique traditions.