The Shanxi Pavilion is showcasing the province's rich heritage and achievements in the cultural industry at the 22nd China (Shenzhen) International Cultural Industry Fair in Shenzhen from May 21 to 25.

This year's fair features, for the first time, an APEC economies exhibition area, gathering 6,312 exhibitors both online and offline, showcasing over 120,000 cultural products, bringing together global resources in the cultural industry, and highlighting China's high-quality cultural industry development.

Covering 760 square meters, the Shanxi Pavilion comprises a thematic display area, an area for outstanding cultural enterprises, a digital VR area, and an investment promotion and negotiation area. It brings together 45 top cultural enterprises from the province, showcasing over 5,000 distinctive items across more than 40 categories.

The Shanxi gifts section in the outstanding cultural enterprises area features selected local specialties, with Changzhi stacked brocade (duijin) and Huairen ceramics highlighting Shanxi's craftsmanship. The intangible cultural heritage (ICH) section stands out with unique creations from Jinyi Workshop, showcasing the dynamic utilization of Shanxi's ICH.

The VR area features the Xiaoxitian VR experience project, which uses technology to accurately recreate a full view of the temple's hanging sculptures, allowing visitors to appreciate the intricate details of these thousand-year-old artworks up close.

In the investment promotion and negotiation area, Qianhexiang Tea House presents Shanxi tea culture through tastings and cultural displays, highlighting Shanxi's rich tea heritage and the innovation of local enterprises.

A tranquil tea-themed discussion space also provides exhibitors with a one-stop service for investment connections, business negotiations, and exchanges, building an efficient and pragmatic bridge for industrial cooperation.